ETHNIC HAIRCARE INSTITUTE
Real Science
Real Hair
Real Results
EHI is a specialist education and knowledge partner for organisations that want to deeply understand and successfully serve the ethnic haircare market.
We help brands, manufacturers, salons, retailers, and international companies navigate this category with clarity, accuracy, and cultural intelligence, without selling or keeping physical products.
Why Choose Us
Our focus is simple: we turn science, research, and lived experience into practical education that empowers your team to innovate, grow, and compete confidently in the African and global ethnic haircare space.
EHI Services
Salon & Professional
Industry & Brand Consultancy
Research, Culture & Hair Stories
Scientific & Tech Education
Salon & Professional
Building a connected ecosystem of experts, academics and organisations to advance the ethnic haircare category. TRAIN WITH EHI
Industry & Brand Consultancy
Evidence-based hair research and diagnostics that give brands, professionals and consumers a clear, reliable understanding of textured hair. PARTNER WITH US
Research, Culture & Hair Stories
Where knowledge is grounded in cultural context, lived experience and real hair journeys. HAIR STORIES
Scientific & Technical Education
Practical, science-backed education that equips stylists, professionals and consumers with the skills to care for and work with textured hair. EXPLORE SCIENTIFIC EDUCATION
Mission, Vision & Philosophy
Mission: Advancing ethnic haircare through educating, empowering and inspiring connections.
Vision: Bringing science to life by redefining ethnic haircare knowledge.
Philosophy: Science Simplified (redefining ethnic haircare). Real Hair. Real Science.
The Ethnic Haircare Institute (EHI) was born from a simple but powerful idea
And the people designing those solutions deserve the right knowledge to do it well.
Our journey began in Soweto, where Seipati Makote and Lesenyeho Masitenyane, two passionate entrepreneurs with a shared love for personal care, founded Tsebo Manufacturing and Technical Services in 2015. Their vision was clear, to help companies understand African consumers through market research, technical insight, and culturally intelligent thinking.
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Our HISTORY AND BACKGROUND
All about our company’s history and trading details as well as our founders, BEE status and industry
PODCAST TOPICS
1. Hair 101 – A fusion of biology, chemistry and dermatology
2. Care and Regimes
3. Products and Techniques
4. Consumer Voice: What I wish I knew
5 Stylist/Expert Voice: Why Ethnic Haircare is more than science
6. Debunking myths and unpacking hair challenges
7. Information Overload – who to trust
8. Gaps in the value chain
9. What Now
Got a Question? Ask Away
Send a MessageEHI is a specialist education and knowledge partner for organisations that want to deeply understand and successfully serve the ethnic haircare market. We help brands, manufactureers, salons, retailers, and international companies navigate this category with clarity, accuracy, and cultural intelligence - without selling or keeping physical products.
